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A chronicle of the key ideas that have shaped the adverts we see everyday, this book offers an insight into a moving industry. Arranged broadly chronologically, it looks at the overnight revolutions, the flashes of inspiration and the long-term evolutions that advertisers have wrought upon their industry.

100 Ideas That Changed Advertising

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ISBN: 9781780675565Edição ou reimpressão: 12-2014Editor: Laurence King PublishingIdioma: InglêsDimensões: 209 x 268 x 16 mm