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Explores the development of account-based marketing (ABM) as a business practice, the pitfalls to avoid, and a step-by-step process for those wishing to set up an ABM programme and run it strategically.

A Practitioner’S Guide To Account-Based Marketing

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ISBN: 9780749479893Edição ou reimpressão: 03-2017Editor: KOGAN PAGE LTDIdioma: InglêsDimensões: 156 x 234 x 28 mm